Filippo Tinnirello

Filippo Tinnirello Freelance WordPress Developer
for web agencies

White-label WordPress partner for web agencies needing custom WordPress theme development and custom plugins.
I collaborate remotely with agencies, providing maximum flexibility and zero fixed costs.

Contact me Discover my services
120+
Projects Completed
15+
Agency Partnerships
20
Years Experience

White-Label WordPress Services for Web Agencies

Remote WordPress partner for web agencies: expand your capabilities without hiring, maintain brand control with complete white-label service. Flexible collaboration, direct communication, guaranteed results.

WordPress Partner for Web Agencies

Dedicated remote WordPress partner: expand your agency's capabilities without fixed personnel costs. Flexible collaboration, immediate availability, zero HR management.

Design-to-WordPress Conversion for Agencies

Professional conversion of any design format (PSD, Figma, XD) into high-quality WordPress themes branded with your agency's identity.

White-Label WordPress Themes

Custom WordPress themes developed with your agency's branding, allowing you to present professional solutions as your own work.

WordPress Theme Maintenance for Agencies

Ongoing maintenance and strategic customizations of existing WordPress themes to meet your agency's evolving client requirements.

Mobile-First WordPress Development

WordPress implementations with mobile-first approach, ensuring optimal user experience across all devices for your agency's clients.

WordPress Performance & SEO for Agencies

High-performance WordPress themes optimized for search engines, helping your agency deliver superior results to your clients.

Why Web Agencies Choose Me

I collaborate with Italian and international agencies as an invisible, reliable, and highly specialized technical partner.

100% White-Label

No self-branding in the code. The work is entirely your agency's property, ready to be delivered to your final client under your brand.

Pixel Fidelity

I don’t take "creative liberties" with your designs. I convert Figma, XD, or Photoshop files with pinpoint accuracy and perfectly responsive layouts.

Agnostic Workflow

I integrate into your workflow: Slack, Teams, WhatsApp, Email, Jira, Trello, or Git. I use nested CSS with custom properties and documented code for easy internal developer handovers.

Zero Micro-Management

Once the brief is delivered, I work independently with 20 years of experience. Expect clear staging updates and zero time-waste for your PMs.

"I partner with agencies on an ongoing basis, managing high-complexity projects and production overflows with fluent technical English and professional standards."

Reliability Discretion Technical Excellence

About Me

Filippo Tinnirello - Senior Freelance WordPress Developer

My pioneering experience has allowed me to live the evolution of the web from the inside: from table-based layouts and Internet Explorer 6 hacks, through the responsive revolution, up to the modern CSS specifications that drive today’s web design.

This journey has given me a deep understanding of frontend fundamentals, especially the evolution of CSS: from basic properties to Flexbox, CSS Grid, custom properties, and advanced responsive design techniques. I’ve developed a concrete sense of how visual language translates into robust, maintainable CSS. This expertise lets me write clean, semantic, and performant stylesheets, maintaining precise pixel‑perfect control on every project.

WordPress Specialist

Since 2018, I have focused my career exclusively on WordPress, turning years of frontend experience into advanced technical specialization. I don't just assemble components: I develop custom themes from scratch, create bespoke plugins to extend core functionalities, and design complex architectures for web agencies requiring high standards.

My approach combines backend development solidity with modern frontend aesthetic sensitivity. I manage the entire project lifecycle, from pixel-perfect design conversion (Figma/XD) to performance and security optimization. Operating in white-label mode, I become a transparent and reliable extension of your team, ensuring clean, maintainable code that strictly adheres to WordPress best practices.

My strengths

Here's what sets me apart as a freelance WordPress developer.

Quality

Clean Code

I write well-structured, documented, and performance-optimized code, ensuring themes that are easy to maintain and update.

Reliability

On-time Delivery

Remote work doesn't mean delays: I always respect agreed deadlines, with constant progress updates. Reliability guaranteed.

Efficiency

Creative Autonomy

I can work with graphic assets independently, performing optimizations and modifications with Photoshop without designer dependency, saving time and resources.

Precision

Attention to Detail

I ensure every pixel is perfect and the implementation exactly matches the original design.

Adaptability

Perfect Responsiveness

All my themes are fully responsive, ensuring an optimal user experience on any device.

Flexibility

Effective remote collaboration

I work exclusively remotely with proven processes: fluid communication, maximum flexibility in contact hours, no management overhead for your agency.

How I work with agencies

I work exclusively remotely from Verona, collaborating with web agencies throughout Italy and Europe. This approach ensures maximum flexibility, optimized costs, and effective communication through professional project management tools.

1

Brief & Planning

Requirements analysis, scope definition, and technical structure. Total clarity before starting.

2

Time Estimation

Concise proposal with realistic timelines and clear project roadmap.

3

Development & Updates

Slack, Teams, WhatsApp or email. Constant updates, staging environment, reviews before go-live.

4

Delivery & Support

Production deployment, final testing, documentation, and post-launch support included.

Tools & Builders

I work with the most modern and performant WordPress page builders. I choose the right tool for each project: Gutenberg/FSE for maximum speed and simplicity, Elementor Pro for advanced needs, Divi, WPBakery, GreenShift for specific applications. Always focused on performance, SEO and user experience.

Gutenberg/FSE

Native WordPress editor: maximum speed, minimal bloat, SEO-friendly. Perfect for simple projects and performance.

Elementor Pro

Advanced builder with dynamic content, complex forms, custom widgets. Perfect for agencies requiring advanced features.

Divi & WPBakery

Robust builders with extensive customization. Specialized in migrations and optimizations of existing sites.

Custom Development

Pure HTML/CSS/PHP for maximum performance and control. For projects requiring specific custom solutions.

Senior Elementor Developer

I'm specialized in advanced Elementor development for web agencies. I create custom templates, custom extensions and complex implementations beyond standard builders.

Custom Templates

Custom Elementor templates with unique design and perfectly integrated.

Custom Widgets

Custom Elementor widgets that extend standard functionality.

Elementor Pro

I leverage all Pro capabilities: dynamic content, advanced forms.

Performance

Complete optimization for speed, SEO and best practices.

Contact me for Elementor

Success Stories

Anonymized collaborations as a white-label partner for agencies and brands demanding technical excellence.

Top-Tier Real Estate Portal

White-Label Collaboration

Development of a complex platform with advanced filtering, automated listing synchronization, and a custom agent dashboard. Proprietary code integrated into WordPress.

Tech SaaS Landing Page

Innovative Product

Converted Figma designs into a high-conversion landing page focused on Core Web Vitals and accessibility. Built with Elementor, custom animations and optimized form.

Premium Retail E-commerce

Local Retail Brand

Deep WooCommerce customization for a local premium brand. Professional backend integration with inventory management systems and mobile optimization.

International Research Institute

Academic Multisite Network

Multisite WordPress network managing multiple research center websites. Custom Ajax filtering, research paper PDF management, and complex taxonomy architecture for research classification.

Frequently Asked Questions

Common questions about freelance WordPress developers, white-label development, and agency collaboration.

How much does a freelance WordPress developer cost?

My rate is €45/hour, depending on project complexity. For long-term white-label collaborations with web agencies, I offer discounts. No fixed costs: you only pay for hours worked.

What are your delivery times for a custom WordPress theme?

It depends on project complexity. For simple sites (few pages, basic functionality) approximately 20 hours are required. For medium complexity sites (multiple pages, custom features, integrations) around 40 hours. More complex projects vary depending on specifications. I always provide accurate estimates after the initial brief.

Do you offer white-label services for web agencies?

Yes, white-label is my specialty. I work as a discrete remote partner: no direct client communication, work is presented as internal to your agency. Perfect for agencies needing to expand capacity without hiring.

How does the remote collaboration process work?
1

Brief & Planning

Discuss requirements and project vision

2

Hourly Estimate

Get a clear proposal and realistic timeline

3

Development & Follow-up

Updates via Slack/Teams, staging, continuous revisions

4

Delivery & Support

Full deploy, testing, post-launch support

Which WordPress builders do you use? Only Elementor?

No, I use modern builders based on project needs: Gutenberg for maximum speed and simplicity, Elementor Pro for advanced features and complex designs, Divi and WPBakery for migrations from existing sites.
But most importantly: when maximum performance and control are needed, I develop custom HTML/CSS/PHP without builder dependencies. I use custom post fields, ACF or Pods for editing in WordPress's native backend, keeping sites lightweight and performant.

Do you offer support after launch?

Yes, post-launch support is included in the development package. For ongoing maintenance and bug fixes, I offer retainer hour packages or hourly billing as needed.

Chat with me via AI

Contact Me

Looking for a reliable remote WordPress partner for your agency? Fill out the form to discuss your project. I respond within 24 hours with availability, timeline and collaboration details.

Remote

Available Monday to Friday, 9:00-18:00 CET

Hourly rate: €45/hour

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